Headshot of Sarah Guilliot

Coach Liftoff™

Finally look legit online with a professional coaching website, done in ONE week!

Your coaching website doesn’t have to cost $10k and take 6 months to finish

Get a professional coaching website faster and easier than ever before, with a Coach Liftoff VIP Week

Building your own website can take ages and leave you feeling lost and confused.

“I feel completely lost with my website. I tried the DIY route and yeah you can tell 🤣”

“I muddled through, but really have NO business doing this on my own LOL!”

“OMG, I wish I had found you months ago!”

Decorative image of computer, laptop and table on desk in office

You suddenly have to be an expert in…

  • Dashboards, code, and software

  • 100 Plug-ins with sketchy origins (and no support)

  • Domains, hosting, DNS, Google Search Console

  • Calendars & forms

  • Color theory & Google Font pairings

  • Photo licensing, sizing & prepping for online

  • Sales copywriting and messaging

  • Website legal policies

Decorative image of woman's hands on laptop keyboard

You end up with something pretty, but…

  • There’s no funnel strategy

  • Photos are blurry

  • The logo is too big and complex

  • It’s unclear how to book

  • Buttons and links are missing or broken

  • Wording is vague (“What do you do again?”)

  • It’s unreadable on mobile

  • Legal policies are nowhere to be found

  • Or...it’s non-existent!

Example of lovely but poorly designed website on computer monitor and iphone with red annotations and arrows indicating problems

That’s why I built Coach Liftoff – a streamlined website in a week service that gets you online fast (without all the fuss.)

  • Built specifically for coaches

  • Clear user journey throughout the site

  • Messaging structured for trust + clarity

  • Every page connects through story

  • Every page leads back to booking a call

Decorative image of Coach Liftoff logo on a desktop computer monitor

You can have a professional, effective coaching website without having to be an expert in anything except your zone of genius

Headshot of client Aik Hooi Lee

“She truly understood what I needed and what my vision was!”

“Before working with Sarah, I felt overwhelmed and confused about website design and marketing. After, I felt supported, like I had a professional guiding me and I wasn't alone in the process. My favorite part was how patient Sarah is; she goes above and beyond to answer my questions. If you're on the fence, don't hesitate to share your concerns with her. She is patient, incredibly knowledgeable, and intuitive, and she truly understood what I needed and what my vision was!”

Aik, Health & Wellness Coach

How it Works

We handle virtually everything. You do the pre-work intake and we’ll handle the rest. All Coach Liftoff sites are built on our tried and true framework here.

  • 1. Intake Form

    Choose your colors, fonts, images, and words (we write copy draft) in our easy-to-use online form.

  • 2. Kickoff Call

    Quick prep call a week prior to check content and schedule access code sharing during build week.

  • 3. Build Week

    We aim to have your site ready to go in just 5 business days so you’re up and running fast. 30 days support after!

Quick Note: We build on Squarespace, so all you need is a Squarespace Core Plan for hosting ($23/mo annually). You’ll get 20% off your first year through me!

Mockup of Coach Liftoff Demo Site on computer and phone screens

Every Coach Liftoff VIP Week includes…

  • Access to my guided intake platform

  • Kickoff call to prep for build week

  • Intensive VIP Week focused on your project

  • Easy-to-use Squarespace site with call funnel

  • Tried & true framework, customized to you

  • Domain connection + launch setup

  • Calendar embed + optional Calendly setup

  • Contact form setup + booking redirect

  • 30 days of post-launch support

  • SDA Academy trainings + tutorials

We’ve got you covered, at every step!


Before Launch

Everything you need to quickly and easily choose your website colors, fonts, pictures, and words so it’s personalized to you.

  • Free Text-Based Logo

  • Copywriting Guidance

  • Professional Font Pairs

  • Professional Color Schemes

  • Access to Free Website Images Before & After The Site Build


At Launch

Everything you need to quickly and easily build authority, book discovery calls, and enroll all those dreamy new clients.

  • 10+ Mobile-Friendly Pages

  • Automated Call Funnel

  • Online Scheduling Setup + Website Integration

  • Strategic User Experience


After Launch

Everything you need to quickly and easily update your website and get help at a moment’s notice so you never feel stuck.

  • 30 days of post-launch support

  • Drag-and-Drop Editor (on Squarespace) for Quick-and-Easy Updates

  • Website Tutorials (Custom & Curated from Squarespace)

  • Trainings & Guest Expert Sessions

  • Website Strategy & Marketing Coaching

Coach Liftoff Portfolio

  • Mockup of website for Jenn, Financial Coach

    I reviewed the website today! I love it, thanks so much!!

    Jenn B, Financial Coach

  • Mockup of website for Kristen, Career Coach

    "She took my website to the next level and beyond what I could have imagined! It's clean, flows incredibly well, and tells a clear story."

    Kristen S, Career Coach

  • Mockup of website for Rachel, Career Coach

    "Working with Sarah was great! I recommend her to coaches and consultants that are ready to up-level from the DIY version of their website."

    Rachel M, Career Coach

  • Mockup of website for Aik, Health and Wellness Coach

    "She truly understood what I needed and what my vision was!"

    Aik Hooi L, Health & Wellness Coach

You could confidently send dreamy, aligned clients to your premium coaching website where they saw everything they needed to trust you and book a call. Imagine waking up to bookings like that.

If you hired a Designer, Developer, Conversion Expert, and Marketing Expert…it would cost you $10k or more.

In Coach Liftoff you get all that expertise built in, for only $5,000.

Imagine if…

Regularly $5,000, Case Study: $2,500!

Hurry, only 2 spots available!

Wondering if Coach Liftoff is right for you?

PERFECT FOR YOU IF:

  • You need a new coaching or consulting website

  • Your coaching certification didn’t include website training

  • You know a pro website will give you confidence to market

  • You low-key don’t want anyone to see your DIY site

  • You appreciate clear guidance and trust the process

  • You like a casual, friendly working style (+ lots of laughs!)

  • You love the “Website in a Week” efficiency

NOT A GOOD FIT IF:

  • You need edits or maintenance on an existing site

  • You want a “work of art” site and don’t care if it converts

  • You’re not available to respond quickly during your build

  • You want endless revisions and pixel tweaks

  • You’re not ready to be visible and book clients yet

  • You’re not kind, respectful, and easy to work with

  • You prefer long drawn-out timelines

Psst…Want me to write the copy for your existing website? Check out my copywriting service!

Can't find a time? Contact us directly at support (@) sarahdesign.com

Book a Discovery Call

The Coach Liftoff Difference

This offer is built on decades of website experience. These testimonials are from real coaches I’ve helped, and reflect the same transformation you can expect here…

At Sarah Design Agency (SDA), we handle everything so you don't have to! You get the same UX strategies I used with multi-million dollar corporate clients, tailored specifically for coaches and consultants. Book a private tour below to see how it works.

Kind Words From Past Clients

What it’s like to work together.

Testimony from Shannon Mattern saying "To quantify, these emails saved me 40 hours and helped me create $10k in a week"
Testimony from Emily Aborn about how Sarah's work on her two websites made her proud to send traffic there
Testimony from Steph Crowder "I AM OBSESSED. Sarah they are so good!"
Testimony from Amanda Cormier saying "Sarah!!!! This is your zone!!!!! Concisely nailing our voice!! That's what you do PERFECTLY!"
Testimony from Denae Hively about how Sarah is the reason she has website copy that doesn't make her cringe, after 10 years of avoiding writing it herself. "Sarah's your girl. She's a dream to work with. Take my word for it"
Testimony from Erin Kelly, CEO of SaaS application, MemberVault about Sarah's expansive knowledge of copywriting, brand messaging, UX and design
Testimony from Kayla Ihrig saying "I love it!" and "I'm editing everything right now and finally feel proud of it instead of frustrated"
Testimony from Shannon Mattern saying she read through the emails Sarah wrote for her and thought "HOW DOES SHE DO THIS????"
Testimony from Coach Brad Staplin about how he was a fledgling coach and Sarah helped him get a website and messaging together that he's happy with and she's a great investment.
Testimony from Katelyn Denning saying she cried when she read the email copy Sarah wrote for her and what else can she get Sarah to write next.
Testimony from Amanda Cormier saying "Sarah!!! This is crazy!!!! Crazy good!!! I LOVE IT. It's brilliant"
Testimony from Steph Crowder saying "Looooooove as usual!!!!!"
Testimony from Jacqui Money on how much she and her husband/business partner love the website copy Sarah wrote for them.
Testimony from Jasmin Haley about how her experience with Sarah designing and building her site was amazing and if you're on the fence to quit it and invest now.
Testimony from Steph Crowder saying "Holy Shit. HOW ARE YOU SO TALENTED"
Testimony from LoveMotherNurture saying "I experienced so much clarity after you wrote my welcome sequence"
Testimony from Melissa Derganc about how she worked with Sarah at GoDaddy and she's an outstanding copywriter.
Headshot of Sarah Guilliot

Hi! I’m Sarah Guilliot

That’s pronounced “Ghee-oh” if you were wondering…and I know you were 😜 You can call me “Sarah G”!

I help Coaches like you convert more dreamboat clients with websites and copy that sell the value of your offer so it’s understandable and desirable but doesn’t sacrifice your caring empathetic heart. (I’m also obsessed with trees, hence my branding and hometown of Seattle, WA!)

Head to the About Page to hear my story

Frequently Asked Questions

  • Yes. All Coach Liftoff sites are built on Squarespace, so you’ll need a Squarespace Core Plan for hosting ($23/mo annually). You’ll also get 20% off your first year through me!

    *Important: Do not purchase this ahead of time

  • Absolutely. We use Squarespace exclusively for all our clients because it is designed to be easy to use even if you’re not “techy” :-)

  • There are some items that you’ll purchase outside of the Coach Liftoff Service. This is typical. Most businesses spend around $40-$50/mo total on these tools. And we’ll walk you through every step!

    Squarespace Core Plan Subscription for your website platform & hosting $23/mo (paid annually). *20% discount through me :-)

    Domain (URL): Under $15/year, and you can often get a domain for free for the first year when you sign up for a new Squarespace subscription.

    Policy Pages: We recommend an auto-updating service called Termageddon which runs $10/mo (paid annually) *10% discount through me :-)

    Calendly: This service is free for one calendar type, which is usually all you need!

    Stock Photos: You’ll have access to free stock photography through us and through Squarespace. If you choose to hire a photographer, pricing varies.

  • Yes! Your site will follow our tried-and-true framework (as seen on this demo site) for strategy and conversion, but your colors, fonts, images, and messaging make it feel uniquely yours.

  • Yes :-) Your domain is your website address (like yourbusiness.com), but if you don’t have one yet it’s ok, keep reading!

    If you don’t already own one, you can purchase it directly through Squarespace during onboarding and we’ll walk you through the process step-by-step. It may even be free for the first year!

    If you already own a domain, we’ll connect (or “point”) it to your new Squarespace site. We don’t do full domain transfers or moves.

    That means your domain stays wherever you originally purchased it (like GoDaddy or Bluehost) and we simply point it to your new website. This is usually faster, simpler, and helps avoid unnecessary downtime.

  • Yes! If you already have a discovery call calendar on a platform compatible with Squarespace (like Calendly or Acuity Scheduling), we’ll embed it directly into your site.

    If you don’t already have one and want one, we can create a new Calendly account for you, set up your discovery call booking type, and embed that too.

    Prefer not to have a booking calendar at all? No problem :-) We can simply use your Contact page instead. Same strategy, just a different page.

  • Yep! We will set up a form on your Contact Page that automatically emails you when someone fills it out.

    We’ll also redirect visitors to your book a call page after submitting. This is part of our call funnel strategy :-)

  • We provide foundational Technical SEO setup, including:

    • Site title & tagline

    • Meta descriptions

    • Page naming

    • Text formatting for Google

    • Image alt tags

    • Sitemap submission to Google Search Console

    • Crawlability settings so search tools can find your site

    We can’t control when or how search engines and AI tools crawl your site, but we make sure your site is set up to allow them to :)

    Need ongoing SEO, marketing strategy, or conversion optimization? We know people!

  • Yes :-) We recommend Termageddon (auto-updating policies) for this. We’ll tell you all about them and provide an affiliate link (discounted!) during onboarding in your intake form if you go that route.

    You are also welcome to buy policies online and provide them to us.

    *We are not lawyers and cannot advise you on which policy pages you need.

  • You’ll receive 30 days of post-launch support plus access to the SDA Academy trainings and tutorials to help you confidently manage your new site.

  • Book a call and we’ll chat it out!

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