What are you using to create your images for your online shop right now? Canva? PicMonkey? Silhouette? The built-in image editor for iPhone?
You've heard of Photoshop. You know it’s out there and can help you make your images look really good, but you aren’t using it yet. And I think I know why.
Many people who haven't dug into Photoshop mockups yet are held back by certain beliefs. Certain MYTHS.
Here are the 3 myths I hear most often from Etsy and online shop owners like yourself:
Myth #1: You have to be a tech genius to learn how to use Photoshop.
Compared to Canva and PicMonkey, it can seem like getting started in Photoshop is tough. But I promise that I can show you how!
You probably think you’re saving money by using programs like Canva and PicMonkey, but you actually aren’t. It’s really costing you more money to use those programs for your mockups because your images won’t look as professional - this loses you sales. And it takes LONGER to make every mockup in these programs than it does in Photoshop. Photoshop has a feature that allows you to add your design to multiple mockups at the same time and export them automatically in seconds with only a few mouse clicks!
With a properly prepped Photoshop Mockup file you can make a ton of different variations of your design in minutes. Like this!
You couldn’t make all these different color variations of skinny acrylic tumblers using a simple “lay your design on top of photo” mockup in PicMonkey or Canva.
In Canva and PicMonkey, you have to go through a laborious process to mock up each design onto each separate mockup template photo over and over and over. If the design needs to be enlarged, rotated, faded out, placed exactly right, and perspective changed so it looks natural in the scene, you have to do all of those things manually with every single mockup you create. In Photoshop, all those tweaks are built into a special layer so your only task is to hit “paste” and save and export and you’re DONE!
If you want to edit colors in those lesser programs, you can only use a few anemic filters and simple lighting controls. In Photoshop you can do practically anything. You can control colors selectively and tweak shades by just sliding a little handle on a hue popup:
Don’t let these pretty pictures intimidate you. You (yes YOU!) can learn how to use mockups just like these once you learn how to use the program.
Worried about the time it will take you to learn Photoshop?
Don’t be. It doesn’t take as long as you’d think and the minor time investment you do make will serve you for years to come. Once you know how to use Photoshop you’ll be able to make any picture into a mockup at a moment’s notice with no additional money outlay.
When I was first learning how to design, I’d take classes on software like Photoshop or Illustrator and the first few lessons were always DEAD boring. They’d go through every single menu and hidden function in the program, and make you do useless, long-winded exercises. All this did was make me abandon-ship by lesson 3. That’s not my style. Chances are, you only need to learn a few functions to get a TON of reward out of Photoshop.
You don’t need any previous experience to be able to use Photoshop mockups
Here's what one of my Mockups for Makers students had to say about what skills she needed before learning from me:
"I knew how to spell Photoshop and that was it. I was very frustrated since I could not put together the virtual product photos I needed to create for my online business."
Sound familiar? I teach total beginners how to use Photoshop every day, so if this rings true then you know you can do it too.
You can go from knowing NOTHING to feeling like Photoshop is fun, in just a few lessons:
“I am totally look forward to using all the things I learned these last few days! Thank you so much, this was super fun and you are an awesome teacher!”
I like to use real-world problems as lessons, and just cover the basic simple tools and commands you need to solve those problems fast. I’m not going to ask you to trace a photo of an Egyptian sarcophagus—that’s probably not helpful for your Etsy shop. Instead, I’ll show you useful stuff in as few steps as possible.
You can do this! I believe in you, and I’m here to help.
Myth #2: Photoshop is too expensive.
You can get Photoshop + Lightroom for $10 a month! (affiliate link) That’s cheaper than most subscription plans, and significantly cheaper than the hundreds of dollars it used to be. Heck, even the premium Canva is $10 a month!
The real truth is Photoshop pays for itself in no time. How much do you spend on stock photos and custom mockup templates per month already? You can buy 2 bundles and a couple loose mockups from me for the same price as a YEAR of Photoshop. And with Photoshop mockup skills you can make UNLIMITED mockups and any other graphic your business needs.
Not to mention de-wrinkling your headshots (not admitting I’ve done this), whitening your teeth (again, my teeth are obviously naturally pearly white 😁) and making cute photo albums of your kids and grandkids :D
Here's what some of my students had to say about the Photoshop cost + skills they learned from my course(s):
"Hiring people from Fiverr, looking things up, and experimenting, cost more in time and frustration than one would ever pay for your course. Your course was the best use of my time and time is money. And the Adobe Photoshop subscription is such a necessity, I don't even think about its cost."
"I allocated an initial investment to start my site. I knew I had to invest in software to make the images, and I needed to learn how to use that software, so the cost of your course and photoshop pays off! Now instead of trying to make a decent image of a product and taking around 3-4 hours, I can make all the images for all the variations for a product in around 20-30 minutes, especially helpful for products like mine where there are more than 30 different combinations."
Plus, this student explains how she's able to maintain sales of $1000 monthly thanks to Photoshop mockups. Wouldn't you like this to be you?!
"The ability to use mockups to create images in detail as to how a final product will look depending on the options selected, has been an integral factor in increasing sales and maintaining sales of at least 1000 monthly on my online shop website."
Myth #3: Photoshop is only for designers.
Not true! Photoshop is a workhorse that is useful for any business that needs graphics. And in my experience, every business needs graphics And you've seen from the testimonials above, that you don't need any experience to get started.
The true power of Photoshop for online stores is its ability to automatically export dozens of images in just a few minutes (sometimes seconds). You can sit down and power out a bunch of design ideas for an hour, click a couple buttons and sit back as they all save out to a folder for you for every single product you sell.
Like my Mockup Scene Creator product. I am able to add designs to products for a bunch of different styled mockup scenes by pasting them into a smart object. Then that design puts itself into ALL the photos in my Photoshop file and I can export all my product listing mockups at once, in seconds.
There's this "golden" 100 products that everyone says you need on Etsy to be successful. And if you have your own online shop or sell on Shopify or Facebook, then you probably are aiming for a similar number so your site looks robust and full of choices for your customers.
Those 100 products don't have to take you months to create.
Using Photoshop mockups like these gives you so much more opportunity to sell because of just one quick export like I showed you in the image above.
Here's what one of my students had to say about stocking up her site with mockups:
"I am able to do pretty much everything I need to create the virtual items I have in my site. Almost 90% of the images in my site, were created in Photoshop and I was able to create them because I took the course. Still go back and re do lessons when I forget how to do a certain activity."
These ladies are just like you! Handmade business owners, trying to find time in the margins to bring additional income for their families. They found out that they didn’t need to be techy, spend hundreds of dollars, or be professional designers to add this skill to their business toolbox. By taking a little time to focus on learning these - not that hard - skills, they’ve gotten the ability to make UNLIMITED mockups.
What do you think, are you ready to give Photoshop mockups a try?
Pop over to my FREE Mockups for Makers Facebook group so you can learn more about how mockups can help your business. It’s chock-full of kind and supportive makers just like you. I can’t wait to get to know you in there! :D