Filters aren’t just for Instagram
Did you know you can essentially create your very own custom filters right inside Adobe Photoshop?
This is a great tool even if you aren’t using mockups. If your product lends itself to natural photos, a quick way to make them beautiful and keep a cohesive look and feel across your brand is with filters or image overlays and effects. You can save these in your layers palette to be shared with other Photoshop files (like I did in this video) or apply them with Photoshop Actions.
Easily set the “mood” with Photoshop Overlays
I created a custom mockup for a student recently, and used some overlay techniques to create dreamy and bright effects on the picture.
That created the moody scene, then I just had to add my pre-made glitter-dipped mug mockup on top (with some custom shadow magic added ;-) and voila! She now has a beautiful, editable, mockup template that she can use again and again in her shop images.
Since these “filter” effects are saved in their own layers with their own “blending modes”, it will be easy to apply them to subsequent images. All she has to do is put new photos on a layer below or drag the special filter layers into another Photoshop file.
In this shot you can see how I used an image of a light flare (found on Pexels for free!) as an overlay on top of the mockup photo.
And here I created a lighting effect with white circles then added a hard mix blending mode, and an additional radial gradient layer as an overlay to brighten it overall. I love how it turned out!
You might be wondering if there are faster ways to get effects like these, or easier ways to apply them, and there totally are! I wouldn’t leave you hanging :p
You can use “actions” to do this.
Photoshop Filter Actions are kind of like Instagram filters, turned up to 11.
You can create Photoshop Actions yourself, essentially by “recording” your edits on a picture, and then “playing” your edits for each subsequent picture, saving time and headaches.
Or, you can download the Actions others have created. Graphic designers and bloggers do sometimes sell these actions, but if you’re anything like me. you like FREE goodies, right? :D
Use caution and only download actions from trustworthy sources. I haven't tested these, but this is a good reference point to start from!
Additional resources for Free Actions:
60 Free Photoshop Actions (I especially like "Summer Haze" and "Bella")
100+ Can't-Miss Free Photoshop Actions and Presets ("2 Minute Miracle" looks amazing)
And resources for Paid Actions:
Wet Glass Actions (make your drinkware look like it's sweating!)
Don't have Photoshop yet?
Not to worry, you can get it on a free trial, and then when you discover you love it (you will!) it's only $9.99 a month on this plan. That's my affiliate link, but I wouldn't recommend Photoshop if I didn't believe in it and how powerful it can be even for beginners. You only need to do basic things to fully enjoy this program and use it for your business. I've been using and recommending Photoshop for 20+ years and only became an affiliate in early 2018!
What do you think?
Think you're going to try some Photoshop Actions? Maybe by recording your own or purchasing some? Be sure to join my Mockups for Drinkware Makers Facebook Group so you can tell me all about it!
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